Historical booking data, market trends and observing the competition provide valuable insights. They form the basis for making well-informed decisions and assessing the effects resulting from marketing initiatives or external factors.
RateBoard prepares large volumes of data from the Property Management System (PMS) and complements it with forecasts and external information on the competition, the market, reputation and other factors.
This means that all the relevant data you need to implement effective revenue management for your hotel is available in a single tool.
Analyse your available hotel data from the PMS
When analysing hotel data in revenue management, it is not just about seeing ‘how much’ was sold, but above all when, to whom and via which channel.
Here are examples of key figures:
- Occupancy: Percentage of occupied rooms.
- PickUp: New booking rate including the number of cancellations.
- ADR (Average Daily Rate): Average rate per room sold.
- RevPAR: Revenue per available room (an important metric for measuring success).
Tip: The definitions of individual KPIs and how they are calculated can be found here:
Abbreviations and terms
Make use of RateBoard’s analytics pages and utilise our intelligent forecasting tools, filters and distribution views to compare entire time periods with one another. Analysing your own data is also key to identifying deviations from the previous year and enabling you to respond promptly with marketing initiatives or special offers. This will give you valuable insights into your hotel.
You can find more details in these articles:
Important hotel data
Hotel data
Compare time periods
Pickup Analysis
Budget Analysis
Complete the big picture with external data
In revenue management, market data, competitors and guest reviews are no longer “soft” factors, but essential data that determines how high you can set your rates. For example, good reviews on Google Maps or on booking.com massively increase the probability that a user will click “Book”.
Analysing the competition – whether it’s your market or the hotels a potential guest directly compares you with – is relevant for your own pricing strategy.
Key questions where RateBoard supports you are:
| Key questions | Analysis focus | Goal |
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Am I too expensive, or am I missing out on potential? How do I compare to my direct competitors? |
Competitors | Competitor Comparison
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↪️ In the Competitors section of the analysis, gain insights into the actual room rates of your relevant competitors. See the article Competitors |
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| Key questions | Analysis focus | Goal |
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How do my KPIs rank in comparison to the competition? How will market demand develop over the upcoming weeks or months? Which booking time slots are particularly valuable for increasing revenue? How do my KPIs (occupancy, pick-up rate, ADR, etc.) perform in comparison to the competition? |
Market data | Benchmarking My KPIs compared to the market I have defined. Targeted analysis of aggregated market data. |
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↪️ Run Benchmarking in RateBoard Find more information here: Benchmarking |
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| Key questions | Analysis focus | Goal |
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Does my reputation allow me to charge more than the market rate? Which factors from guest reviews influence booking decisions and willingness to pay? Where can I improve my service or offers to boost revenue? |
Guest rating |
Quality assurance Guest reviews provide valuable insights into the quality of your accommodation and service. |
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↪️ In the Reputations section of the analytics area, gain insights into guest reviews across different categories on all major review platforms. For details, see the article Reputation. |
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