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Revenue management with RateBoard

What is revenue management and how can I use it to maximise my hotel's revenue and profit? Learn more about the term and the three pillars of revenue management with RateBoard.

What is revenue management?

Dashboard_iMac_DERevenue management with RateBoard is about increasing room revenue through data-driven pricing strategies. The idea itself is very simple: offering the right room to the right customer at the right rate and at the right time. This maximises revenue and profit.

How is this achieved? With dynamic rates that are calculated by fully automated software according to relevant parameters (occupancy, booking preview and history, market trends and many more) and pushed daily into your property management system (PMS). As a revenue management tool, RateBoard is perfectly suited to responding to volatility in demand at short notice, thereby avoiding unnecessary costs for underutilised capacity.

The 3 pillars of revenue management with RateBoard

Effective revenue management is based on three core areas in which RateBoard supports you:

1. Dynamic pricing

  • Challenge: Continuously adjusting rates in real time based on demand. When demand is high, rates can be increased to maximise revenue. When demand is low, rates are slightly reduced to ensure occupancy. 
  • Our solution: At the heart of RateBoard is its powerful algorithm, which calculates the optimal rate for you. It intelligently processes a variety of data points, including historical bookings, pickups and market trends, to identify booking peaks and troughs early on. RateBoard generates accurate, data-driven pricing recommendations for up to 420 days in the future, providing the perfect starting point for your pricing strategy.
Find out more on the following pages:

How rate recommendations are calculated
Step by step sending rates

2. Strategic response through market intelligence

  • Challenge: The ability to understand, control and prepare for future events beyond automation. But even with the best algorithms, your strategic input and proactive market knowledge are crucial. You are the expert on your hotel! 
  • Our solution: RateBoard offers comprehensive analysis options for hotel and market data. Here are three powerful tools for control and analysis: 
      • Rate rules: This function allows you to contribute your strategic expertise and experience in addition to the algorithm's recommendations. Rules can be defined to control rate changes individually (based on conditions such as occupancy, ADR, RevPAR, weather or competitor rates).
        Click here for the feature description for rate rules.
      • Benchmarking: This tool provides a clear understanding of your market position. It allows you to compare your hotel's KPIs with an anonymised market data set. Filter options ensure that the comparison is only made with relevant competitors.
        Click here for the function description of Benchmarking. 
      • Intelligent notifications: You can set up automated, personalised notifications for important developments. For example, you can be notified when the booking rate is unexpectedly high or when occupancy falls below a certain threshold.
        Click here for the feature description for creating notifications.
You can find more information on market data analysis and hotel data analysis here:

Overview all data at a glance
Analyse market trends
Hotel data analysis

3. Forecasting:

  • Challenge: A forecast for the real world can never be 100% accurate, as the future is inherently uncertain. However, AI and statistical models are used to generate the most accurate possible prediction of future demand and revenue.

  • Our solution: The intelligent and learning forecast of the RateBoard software automates this process by processing historical data from the PMS (Property Management System) and combining it with external factors to create a powerful forecast for your property.

  • Because a forecast can only be as reliable as the future is predictable, hoteliers should always supplement it with their valuable expertise, experience and realistic perspective.

You can find more information about the forecast and where to find it in Rateboard here:

Hotel data analysis

Conclusion: What are the advantages of RateBoard?

Revenue management is no longer a manual, time-consuming task. By using an intelligent system such as RateBoard, complex analyses and rate calculations are automated. Your task as a hotelier is to use the recommendations of the powerful algorithm and refine them with strategic pricing rules to continuously increase room revenue.

Various analyses and benchmarking for data-driven insights, a simple tool and a practical dashboard support you in this process.

  • Pricing strategy with the highest potential returns
  • Transparent booking preview & forecast
  • Extensive analysis options for all important KPIs, as a basis for decisions on short-term marketing activities